Skills

1. Search Engine Optimization (SEO)

- Keyword Research: Identifying and analyzing the best keywords to target for your content.

- On-Page SEO: Optimizing individual web pages to rank higher and earn more relevant traffic.

- Technical SEO: Ensuring your website meets the technical requirements of search engines.

- Link Building: Acquiring backlinks from other websites to improve your site's authority and rankings.

2. Content Marketing

- Content Creation: Writing blog posts, articles, and creating multimedia content.

- Content Strategy: Planning and managing content to engage and convert your audience.

- Copywriting: Crafting persuasive and compelling copy for various digital platforms.

3. Social Media Marketing

- Platform Management: Managing social media accounts (Facebook, Instagram, Twitter, LinkedIn).

- Engagement: Creating and sharing content that encourages audience interaction.

- Analytics: Tracking and analyzing performance metrics to refine strategies.

4. Pay-Per-Click (PPC) Advertising

- Google Ads: Creating and managing PPC campaigns on Google.

- Social Media Ads: Running paid campaigns on platforms like Facebook, Instagram, and LinkedIn.

- Campaign Optimization: Analyzing and improving ad performance to maximize ROI.

5. Email Marketing

- Campaign Creation: Designing and sending email campaigns to engage subscribers.

- Automation: Setting up automated email sequences to nurture leads.

- Segmentation: Targeting specific segments of your audience with personalized content.

6. Analytics and Data

- Google Analytics: Using Google Analytics to track and measure website performance.

- Data Analysis: Interpreting data to make informed marketing decisions.

- Reporting: Creating reports to communicate campaign performance and insights.

7. Web Development and Design

- Basic HTML/CSS: Understanding of HTML and CSS for minor website edits.

- User Experience (UX): Designing user-friendly websites and landing pages.

- Conversion Rate Optimization (CRO): Improving website elements to increase conversion rates.

8. Marketing Automation

- Tools: Proficiency in marketing automation tools like HubSpot, Marketo, or Mailchimp.

- Lead Scoring: Implementing lead scoring to prioritize and manage leads.

- Workflow Automation: Setting up workflows to automate repetitive marketing tasks.

9. E-commerce Marketing

- Product Listings: Creating optimized product listings for online stores.

- Customer Experience: Enhancing the online shopping experience to increase sales.

- Sales Funnel Management: Managing and optimizing the e-commerce sales funnel.

10. Video Marketing

- Video Production: Creating and editing videos for marketing purposes.

- YouTube Marketing: Optimizing and promoting videos on YouTube.

- Live Streaming: Hosting live video sessions to engage with your audience in real-time.

Certifications

- Google Ads Certification

- HubSpot Content Marketing Certification

- Google Analytics Certification

These skills should help you showcase your expertise and versatility as a digital marketing professional. You can list these skills in your portfolio to give potential clients or employers a comprehensive understanding of your capabilities.